Prime Source Productions Announces Rebranding Efforts with Name Change and New Logo
January 4, 2021
Nashville. TN - Prime Source Productions, a full service entertainment agency that is recognized industry wide as a premier resource for talent and celebrity booking, corporate event entertainment and event management has finalized a rebrand and a launch of a new network of companies.
After 32 years under the name Prime Source Productions, the brand has changed its name to Kerr Entertainment Group, LLC and completely updated its logo and branding. Kerr Entertainment Group, LLC is a strategic name change for the company to show that the success of their pristine reputation in the music, entertainment, and event industries is due to the success of founder and CEO, Andy Kerr.
“It is my pleasure to announce the rebrand of Prime Source Productions to Kerr Entertainment Group, LLC,” said Kerr.
“I am excited to partner with my daughter, Rachel Kerr, on this new venture. It is clear that now more than ever corporations, event professionals, and music fans alike have drastically pivoted their entertainment experiences in light of COVID-19. We have learned a lot during this global pandemic and plan to take what 2020 has taught us to provide our clients the best entertainment experiences for virtual, hybrid, and live events.”
The mission of Kerr Entertainment Group, LLC is to provide unparalleled entertainment experiences for live, hybrid, and virtual events by combining technology with over 35 years of experience in the live event and music industries.
“If 2020 taught us anything, it was the importance of adapting and welcoming change in our business,” said Rachel Kerr. “I believe the success we have had this year in light of the global pandemic is due to not only our many years of experience in this business, but also our willingness to pivot, automate, and learn. I look forward to taking these principles into 2021, growing our team, and serving our clients at the highest level.”
As the company prepares to celebrate a collective 36 years of live event entertainment booking experience in 2021, this rebrand is an ode to its roots as well as a look into the future of the brand.